Welcome to the iRacerHub Brand, Logo, & Media Kit — your complete guide to using the iRacerHub identity correctly and consistently. These guidelines ensure our brand always looks clean, modern, and unmistakably “racing,” no matter where it appears — from websites and press to video overlays and social posts.
About iRacerHub
iRacerHub is built for sim racers. We deliver iRacing news, guides, event coverage, and content that connects a global racing community. Our brand reflects speed, precision, and collaboration — the same qualities that define the best sim racers in the world.
Mission
To inform, connect, and empower sim racers everywhere.
Voice
Confident. Friendly. Passionate. Competitive.
LOGO GUIDELINES
Logo Anatomy
The iRacerHub logo features bold, forward-leaning typography inspired by modern motorsport branding. A combination of red, blue, yellow, white, and black forms a distinct, high-contrast identity that captures the motion and energy of racing.
Both the long and stacked versions share identical design DNA — do not recreate, edit, or redraw them.
Approved Logos
Primary Logo (Horizontal)
Use this version wherever space allows. It is the default representation of iRacerHub.
Secondary Logo (Stacked)
Use this version in square or vertical layouts — such as social media avatars, thumbnails, or print applications.
Logo Spacing
Maintain clear space equal to the height of the lowercase “i” around all sides of the logo.
Never allow text, graphics, or borders to encroach on this area. The more space, the better the impact.
Minimum Size
For print, the logo should never appear smaller than 1 inch wide.
For digital, avoid sizes below 250px width for the long version and 150px for the stacked version.
COLOR PALETTE
The iRacerHub colors represent speed, excitement, and precision — the pulse of sim racing. Use these exact values to ensure visual consistency across all platforms.
| Color | HEX | RGB | Usage |
|---|---|---|---|
| iRacer Yellow | #F9C700 | 249, 199, 0 | Primary highlight and wordmark accent |
| Black | #000000 | 0, 0, 0 | Outline and contrast |
| White | #FFFFFF | 255, 255, 255 | Background or inverted wordmark |
| Race Red | #E21C25 | 226, 28, 37 | Accent stripe / energy color |
| Track Blue | #2E2F85 | 46, 47, 133 | Accent stripe / stability color |
When printing or displaying on dark backgrounds, ensure the black outline remains visible to preserve logo integrity.
Color Combinations
Full Color (Preferred)
Use the complete version with all stripes and black outline on light or neutral backgrounds.
Monochrome
A solid white or black logo may be used for single-color applications — overlays, etching, or embroidery — but must preserve outline contrast.
THINGS TO AVOID
To maintain consistency and professionalism, never:
- Alter, recolor, or remove the black outline
- Recolor any part of the logo or stripes
- Apply gradients, shadows, or glow effects
- Stretch, skew, or rotate the logo
- Separate elements (like stripes or text)
- Change the logo’s proportions or font
- Crop or overlap it with other objects
- Place it on backgrounds with low contrast
TYPOGRAPHY
Typography reinforces our visual identity. Choose bold, clean, modern typefaces that convey motion and confidence.
Primary Typeface (Headings & Titles)
Microgramma / Eurostile / Impact
- Use uppercase when possible
- Ideal for logos, headers, and bold statements
Secondary Typeface (Body Text)
Roboto / Inter / Helvetica Neue
- Regular or Medium weights
- Maintain good spacing for readability
Avoid script, serif, or decorative fonts when representing the iRacerHub brand.
BRAND IN USE
The iRacerHub logo and color palette shine best on dark or neutral backgrounds where the bold colors can pop.
Approved use cases include:
- Website headers & article banners
- Social media icons, thumbnails, and post graphics
- YouTube intros/outros
- Video overlays and sponsorship graphics
- Print or apparel applications
MEDIA KIT
For media, partners, or community projects, the following assets are available for download:
- Primary Horizontal Logo (PNG, Transparent Background)
- Secondary Stacked Logo (PNG, Transparent Background)
To request additional file types (SVG, vector, or press-ready versions), contact iracerhub@gmail.com.
The iRacerHub identity represents the passion, creativity, and competition that make sim racing special.
Use our logo with care, maintain its energy, and help grow the iRacerHub brand wherever sim racers compete, create, or connect.
