The eNASCAR College iRacing Series will have a familiar face at the top of its banner heading into the 2026-27 season. Logitech G is returning as the presenting sponsor of the college program, continuing a partnership that has given the collegiate series an identity anchor and tied it to one of sim racing’s most recognized hardware brands. The renewal was confirmed as the new season gets underway, with the first major qualifying phase already open.
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For the eNASCAR College iRacing Series, presenting sponsorship from Logitech G is more than a name on a banner. Logitech G produces the wheels, pedals, and cockpit hardware that many collegiate teams use to compete, which means the brand’s connection to this series is both commercial and practical. The return of that sponsorship for 2026-27 signals that the college program continues to attract the kind of corporate attention that helps it grow and stay visible within the broader esports racing landscape.
The Logitech G deal positions the series alongside the Coca-Cola iRacing Series at the professional level, reinforcing the idea that eNASCAR functions as a tiered system with a clear pathway from college racing to the pro ranks. For students competing in their first collegiate season, having a recognized sponsor attached to the program adds weight to their racing credentials.
Peachtree Pursuit Time Attack Opens the eNASCAR College iRacing Series Season
The Peachtree Pursuit Time Attack is the qualifying phase currently open for the 2026-27 season. This time attack format serves as an early test for teams looking to qualify for the main collegiate schedule, and its opening marks the official start of the competitive calendar for the college program. Teams post their fastest laps across designated track configurations during the qualifying window before advancing.
The timing of the Logitech G renewal, announced alongside the start of the Peachtree Pursuit phase, gives the sponsorship immediate visibility at the point where most new competitors are first engaging with the series. Students who are now setting up their rigs and dialing in their setups for the time attack will see the Logitech G branding attached to the series from the beginning of their experience with it.
Where the eNASCAR College iRacing Series Fits
The eNASCAR College iRacing Series sits alongside the Coca-Cola iRacing Series as the two main competitive brackets under the eNASCAR umbrella. While the pro series runs its own schedule with full-time teams and the highest level of competition, the college program is built around university teams and student drivers working within academic schedules. Together, the two programs represent what has become one of the more developed structures in competitive sim racing.
With Logitech G confirmed again as the presenting sponsor and the Peachtree Pursuit underway, the 2026-27 eNASCAR College iRacing Series season is off the ground. Updates on the qualifying standings and the full-season schedule are expected as the collegiate calendar progresses.
